The New Branding for GBR is Unveiled.
The administration has revealed the visual identity for the new national rail body, marking a notable advance in its agenda to take the railways under nationalisation.
An Patriotic Palette and Historic Symbol
The fresh design showcases a Union Flag-inspired colour scheme to reflect the national flag and will be rolled out on GBR trains, at railway stations, and across its digital platforms.
Interestingly, the emblem is the recognisable twin-arrow logo presently used by the national rail network and first designed in the 1960s for the former state operator.
The Introduction Strategy
The introduction of the branding, which was created by the department, is set to occur gradually.
Passengers are expected to begin spotting the freshly-liveried trains throughout the UK rail network from next spring.
In the month of December, the design will be showcased at prominent railway stations, like Glasgow Central.
The Path to Renationalisation
The legislation, which will pave the way the creation of GBR, is presently moving through the legislative process.
The government has argued it is taking control of the railways so the network is "run by the passengers, working for the people, not for private shareholders."
GBR will bring the operation of passenger trains and infrastructure under a single organisation.
The government has claimed it will combine 17 various organisations and "cut through the problematic administrative hurdles and lack of accountability that has long affected the railways."
App-Based Services and Current Public Control
The introduction of GBR will also involve a dedicated app, which will let users to view schedules and purchase tickets absent booking fees.
Disabled travellers will also be able to use the application to arrange assistance.
A number of franchises had earlier been nationalised under the outgoing administration, including TPE.
There are currently seven train operators now in state ownership, accounting for about a one-third of journeys.
In the last twelve months, c2c have been nationalised, with more expected to follow in the coming years.
Official and Sector Comments
"The new design is more than a new logo," commented the Transport Secretary. It represents "a new railway, leaving behind the frustrations of the past and concentrated solely on delivering a proper public service."
Rail leaders have welcomed the government's commitment to bettering services.
"The industry will continue to work closely with all stakeholders to ensure a smooth transition to Great British Railways," a senior figure added.
